Welcome to Smeraldo Properties Interior Design Services

We offer an Interior Design service helping our clients to put their own stamp on a property. We are experienced in all scales of design from small projects to commercial businesses and offer creativity and flare every step of the way whether designing a home from home or for an investment property.

Alessandra Di Pietro was born in Italy from an English mother and Italian father in March 1980.

She became an interior designer in 2010 and began her career with tailor-made designs.

From 2013 to 2018 she was involved in private renovations, commercial activities and hotels such as the restoration of the Albergo Diffuso in Marsico Nuovo, a village in the Basilicata region near Potenza in Italy.

Since 2018 she has specialized in home staging and training local real estate agencies.

Then came the collaborations with  Property managers and the renovation of houses to transform them into B&Bs.

Furthermore, she specialized her work in the research of innovative materials and in home staging.

HOME STAGING - an activity that was born in the United States truly brings properties to life!

Through restoration techniques, creative designs and real estate marketing, the aim of transforming and relaunching old and unsold reduced properties to bring increased value and excellent market appeal is achieved.

The main objective is to change the traditional way of doing real estate business by adopting simple and economical innovative techniques to transform properties still on the market into properties ready to be sold or rented or to be used as accommodation facilities such as holiday homes and farmhouse retreats etc, all this thanks to the creative touch of the design.

This transformation makes the sale or rental of the property much easier as the statistical data demonstrates:

If 282 days are the average days a property remains on the market (source: Bank of Italy), after a home staging intervention - the property remains unsold on the market for two months and the percentage of discount on the selling price decreases significantly (yes, goes from 20% to 7%).

furthermore, on average 92% of properties revisited by a home stager are sold!

This alone makes Interior design and Home staging an important factor in selling and renting.